I founded BIJOUXReview.com to showcase high luxury jewels, also known as haute luxe jewelry, and to redefine this important realm for my audience of high net worth individuals and jewelry lovers. Thus, BIJOUXReview.com reports on designers, global brands, boutiques, estate jewelers and auctioneers who create, buy and/or sell the best in global high luxury jewels. Discerning, highly informative and filled with actionable product information, BIJOUXReview.com, only covers jewelry that is:

 

• Distinctive, design-driven; produced as bespoke or one-of-a-kind pieces, or in limited editions.
• Made of high grade, rare and/or unusually striking materials.
• Hand-fabricated with fine craftsmanship techniques that are inspired by, or elaborate upon, artisanal jewelry traditions.
• More valuable than its material worth initially suggests.
• These jewels contribute to the narrative of jewelry history.

 

 

Some of the innovative global and haute luxe brands that BIJOUXReview.com reports on include:  Cartier, Alice Cicolini, Chopard, Nicholas Varney Jewels, Pippa Small, Tony Duquette, Repossi, etc. Some of these designers push the boundaries of jewelry design while also working with Fair Trade-certified gold and conflict-free; ethically sourced diamonds and other gemstones. BIJOUXReview.com also covers those who design and produce haute luxe fashion jewelry and watches, such as Loulou de la Falaise, Givenchy, Prada, etc. as well as online retailers who sell these bijoux.

 

This feature is titled “Luxury Jewelry Redefined” because it’s clear to those of us who work with bijoux that most people, through no fault of their own, cannot distinguish between luxury jewels and jewelry that have merely been branded as such.

 

Indeed, “luxury” is a marketing buzzword, and it’s used by companies to brand jewelry that has been designed to appeal to millions of aspirational consumers.

 

Manufacturers and marketers know that most of us 99 per centers have zero idea of what differentiates bijoux of rare design, fine materials and superb craftsmanship from jewels that have been effectively branded as “luxury.”

 

What’s more, for decades, market research has indicated that most people buy jewelry labeled as luxurious because it’s an aspirational, emotional purchase.

 

Indeed, so-called “luxury” jewelry is produced in mass quantities and marketed via consumer advertising on every continent– with the same globally branded messages translated into different languages.

 

Further muddying the luxury jewelry waters is the fact that fashion magazines, both in print and online, depend on ad revenue from jewelry brands to stay in business. Thus magazines parrot jewelry advertisers’ “luxury” marketing pitches. In turn, readers who may not know any better swallow the “luxury jewelry” Kool-Aid and decide to buy.

 

My aim is to provide reportage that will enhance your appreciation of high luxury jewelry while entertaining and informing you. BIJOUXReview.com also serves to guide high net worth individuals and others in making more satisfying jewelry purchases.